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مواد لازم برای مارکتینگ پلن

مواد لازم برای مارکتینگ پلن:مواد لازم برای مارکتینگ پلن
مواد لازم برای مارکتینگ پلن

Medium-sized and large organizations[edit]

The main contents of a marketing plan are:[4]

  1. Executive Summary
  2. Situational Analysis
  3. Opportunities / Issue Analysis - SWOT Analysis
  4. Objectives
  5. Marketing Strategy
  6. Action Program (the operational marketing plan itself for the period under review)
  7. Financial Forecast
  8. Controls

In detail, a complete marketing plan typically includes:[4]

  1. Title Page
  2. Executive Summary
  3. Current Situation - Macroenvironment
    • economy
    • legal
    • government
    • technology
    • ecological
    • sociocultural
    • supply chain
  4. Current Situation - Market Analysis
  5. Current Situation  - Consumer Analysis [5]
    • nature of the buying decision
    • participants
    • demographics
    • psychographics
    • buyer motivation and expectations
    • loyalty segments
  6. Current Situation  - Internal
    • company resources
      • financial
      • people
      • time
      • skills
    • objectives
      • mission statement and vision statement
      • corporate objectives
      • financial objective
      • marketing objectives
      • long term objectives
      • description of the basic business philosophy
    • corporate culture
  7. Summary of Situation Analysis
  8. Marketing Research
    • information requirements
    • research methodology
    • research results
  9. Marketing Strategy - Product
  10. Marketing Strategy [7] - segmented marketing actions and market share objectives
    • by product
    • by customer segment
    • by geographical market
    • by distribution channel
  11. Marketing Strategy - Price
  12. Marketing Strategy - Promotion
  13. Marketing Strategy - Distribution
    • geographical coverage
    • distribution channels
    • physical distribution and logistics
    • electronic distribution
  14. Implementation
  15. Financial Summary
  16. Scenarios
    • prediction of future scenarios
    • plan of action for each scenario
  17. Controls
  18. Appendix
    • pictures and specifications of the new product
    • results from research already completed

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  • محمد زند / 10 صبح / 5 دی 1395, / جواب

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    • محمد زند / 10 صبح / 5 دی 1395, / جواب

      تست

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